There are different nonspecific factors in micro-environmental scan of an organization. For instance, there are those factors that surround the company and that are likely to affect the strategies of the environmental scanning. Comparing the responsibility of the organization, macro-environmental problems do not affect the company directly because there is a little outcome of these factors of the surroundings (Chon & Maier 2009).
Several variables are related to macro-environmental. Such variables include economic, political-legal, technology, and global variables. An organization has to put in to consideration, all this variables while conducting their environmental scanning. So that, they can understand the opportunities and threats that are created by these factors. This will help the company to understand how to develop strategies needed to improve so that the organization can maintain and achieve the discount merits (Longenecker, 2008).
Macro-environment is those forces that comes from outside the organization, and which the company cannot change there impact. Alternatively, these are elements of the world whose changes affect an organization, but which cannot be influenced by any change in the organization (Chon & Maier, 2009).
The nature of competition in San Diego County depends on the actions of different countries that affect ground and breakfast environmental scanning. The government of San Diego County keeps a section of its industries for home use. However, it subsidizing one class of businesses so that they can participate in the global market. The culture of the people of San Diego County, and the change in the system of control limit the ability of organizations to participate in the country’s economy. This macro-environment party does not affect one company, but some diverse organizations (Longenecker, 2008).
Threat and Opportunities are factors that come from outside the organization, and cannot be controlled in affecting the company. Some of the opportunities factors include the global market for goods and services provided, social movement that are favorable, and fewer competitors. Some of the threats include interest rates that are high, poor economy, and the problem of getting workers due to the aging population (Miller, 2007).
References
Chon K & Maier T (2009). Welcome to Hospitality: An Introduction. Michigan: Cengage Learning
Longenecker J (2008). Small Business Management: Launching and Managing New Ventures. Washington, DC: Cengage Learning
Miller F (2007). Gis Tutorial for Marketing. Southern California: ESRI, …