Marketing essay samples

Company Overview

Volkswagen is regarded to be a huge manufacturer of vehicles, falling into different brands Audi, Skoda, Bentley, Volkswagen passenger cars, Bugatti, Lamborghini and various Volkswagen commercial vehicles. Currently the company is headquartered in Wolfsburg, employing approximately 370 thousand people.

Strengths

The company has a concis... read more

Frito-Lay’s Inc. is a division of PepsiCo which manufactures markets and sells a wide variety of snack foods. Frito-Lay’s history counts from 1930s when main products which belong to today’s product line were manufactured by two separate companies. The modern stage of the company’s development started in 1965 when the Frito Company and H.W. Lay&Company merged to form Frito-Lay Inc. The n... read more

(a) Introduction

WorldTextile is a young company which manufactures clothing and supplies it to various countries of the world. The company targets males and females, children and adults to provide more people with textile of the best quality. Addressing such wide target group, the company has more opportunities to become a world-known brand and provide people with clothes which... read more

The world is becoming a smaller place when it comes to communication, travelling, business operations, and education. More and more institutes expand their education services across geographic and cultural boundaries. To prosper on the new frontier, it is important to be aware of the political, economic, social, technological, environmental, and legal factors of the international environment... read more

I was assigned to a virtual team of American multinational corporation Nike which is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The task given to twelve of us is to assess the feasibility of Nike making inexpensive shoes that can be sold in Brazil. What makes th... read more

Contents

TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc337979936" Executive Summary PAGEREF _Toc337979936 \h 3

HYPERLINK \l "_Toc337979937" Introduction PAGEREF _Toc337979937 \h 4

HYPERLINK \l "_Toc337979938" Target Company and Industry PAGEREF _Toc337979938 \h 4

HYPERLINK \l "_Toc3379... read more

Executive Summary

This report describes the practice of the Southwest Airlines from the marketing point of view estimating the marketing objectives and tactics that the Company apply to achieve a balance between profitability, low fares and high satisfaction of customers’ expectation.

Southwest Airlines is an example o... read more

Marketing in today’s tough climate is to achieve sustained and profitable growth; it appeared to be the main goal followed by different enterprises. However, it is far more difficult to keep the leading position in the market. We cannot but claim to be rather obvious and straightforward fact. Cisco Systems, a well-known company that specializes in networking equipment for more than 25 years,... read more

Having analyzed the products’ life-cycles prepared by other analytics it is possible to make some changes to the products’ price policy in order to increase the total revenue. There are three products: X5, X6, and X7.

X5 - Customers aren't worried about performance. It is on the market for 3 years. This product could be classifie... read more

Real Choices at Lexus

«For more than two decades, Lexus has redefined the meaning of luxury driving. It’s a story – and a journey – that has no end» (Source 1).

The main decision that Lexus is facing now is the possible change of their attitude to the customer: «has Lexus stepped away from its focus on consumer needs? ... read more