Marketing essay samples

Marketing a brand is important to an organization due competition from other firms in the market. Brand experienced can be defined as the perception or behavior response induced by stimuli related to the nature of a product. Brand dimension can be measured in four scales which include; sensory, behavior, affective and intellectual. Customers must inte... read more

The University of Houston offers the best MBA programs. Its part-time program is ranked 33rd while the full time program having the 50th position. Team Rocket created a marketing plan to popularize the MBA programs and augment the University’s status as a Tier One School. The program entailed four major aspects of marketing which include market analysis, competitive analysis, customer analys... read more

Understanding and Implementing IMCIntroductionOriginated in 1940, Air New Zealand is an Auckland-based national airline and flag carrier of New Zealand. With its slogan “Amazing journeys. Every day” the company operates passenger flights to 27 domestic destinations and international destinations in 15 countries in Europe, North America, Asia, and Oceania. The company carefully builds its br... read more

In this ever changing world, monitoring a company’s progress is a paramount requirement to ensure it delivers to its full capacity the value desired by customers. To do this, various environmental factors affecting its performance have to be put into consideration. The following paragraphs give a situational analysis and offer relevant insights about the external and internal forces that may... read more

Public relations takes a significant part in the marketing promotional mix. Its main purpose is to communicate to the market using various communication techniques. Certainly, public relations are controlled by the companies’ or governments’ representatives to deliver positive messages and maintain positive image of theirs. However, they also exist o... read more

Global marketing should consider cross-cultural similarities while conducting communication strategies. However, being undervalued, diversity of national, economic, political, cultural, and social peculiarities of populations from different countries can result in insufficient international marketing practices. Thus, the conclusions drawn in the pape... read more

As of 2001, there were more than 13 casinos operating in Australia (ABoS, 2001). Still few of them can compete with The Star, the second largest casino in the country. In fact, this diversified entertainment complex has become one of Sydney’s major attractions and is frequently visited both by national and foreign customers.

Befo... read more