(a) Introduction
WorldTextile is a young company which manufactures clothing and supplies it to various countries of the world. The company targets males and females, children and adults to provide more people with textile of the best quality. Addressing such wide target group, the company has more opportunities to become a world-known brand and provide people with clothes which meet all the international standards on their quality.
The company manufactures various products, depending on the country of supply – before market of some country is entered into, business environment is studied in deals, choosing the best items to produce. Later all the information is analyzed and predictions concerning further development of the target country’s market are made. This allows the company make sure that the market chosen is beneficial and is not likely to bring harm ot the development of the worldwide network of WorldTextile.
Analysis of the current business situation, as well as economy of the country and role of the government influences the decision making of the company. WorldTextile also pays attention to the existing results in the industry in each particular country and results which were achieved by the local companies.
However, the company needs expansion and now it is time to negotiate with the countries overseas to enter the global market and make investments to promote each activity of the company. Currently China, Japan, and India are viewed as three the most potential countries to enter the market.
(b)Executive Summary
WorldTextile vision and the market strategy of on how to enter the country.
Activity of the company is aimed at mobilization of the capital, limits of the investments, and role of minorities. Promoting partnership, mission of the company is to take the same risk as other investors, not relying on guarantees of the government, but promoting satisfactory results and benefits to the host countries. Moreover, the company does not displace the private sector.
Why enter the country from the view of company revenue and future development.
Entering new countries brings the company greater revenues and gives an opportunity to develop and become extended. Cooperation with overseas colleagues gives much more opportunities than increase of revenue, but it also promotes cultural diversity, improvement of methods of manufacturing etc.
What and how the company going to plan to invest in the future in term of company strategies and marketing entry strategies.
The company is planning to make investments in the future using specially developed strategies and marketing entry strategies which are described below.
Amis of the company growth How Long and when to make it to be success.
The company is aimed at its expansion and growth. Currently it is developing rapidly. However, it is expected that entering the global market would give it an opportunity to double its revenues within a few next years.
(c)Analysis and Compare of the 3 countries in different business environment
China
Chinese business environment is one of the most emerging environments in the world as economy of the country offers a range of opportunities for foreign investments. The country has a great potential for the growth of …