Euro Disney, the Happiest Place on Earth – What Could Go Wrong?

by Min Brust, June 2014

300 words

1 page

essay

Introduction

Disney land is one of the best entertainment companies in the world. It is located in Paris, France which is one of the most visited cities in the world. Disney is famous for some of the best entertainment productions especially for children (Sehlinger 2005, pg. 37). There are many factors which have contributed to Disney being one of the best entertainment companies in the world. However, there are questions as to whether Disney would have been successful if it was located in another city such as Barcelona.

Disney would not be as successful as it is if it were located in another city (Gordon 2005, pg. 26). One of the reasons behind this is that Paris is a large city and ideal for many countries in the world. Additionally, Paris is one of the largest cities in the world and can therefore accommodate fans and entertainers from different parts of the world. This is one of the major reasons why Disney has been a success in being one of the best entertainment companies in the world.

French is one of the most common foreign languages taught in different parts of the world (Kerin 2012, pg.51). This acts as a marketing strategy that has enabled the company to conquer the entertainment industry. This is a contributing factor as to why Disney has gained popularity in different parts of the world. This being the case, Disney would not be as successful as it is if it was located in Barcelona. Therefore, this is considered to be one of the best marketing strategy for the company (Armstrong 2009, pg. 52).

Conclusion

France is one of the major tourist destinations in the world. Disney is one of the attractions in the country which leads to this attraction. There are also other features which lead to France being one of the best tourist destinations. This is another justification that Disney would not be as successful as it has been if it was located in another city in the world. Paris remains the ideal location for Disney and not any other city in the world.

Reference:

Kerin, R. (2012). Marketing, New York: McGraw Hill.

Armstrong, G. (2009). Principles of Marketing, London: Prentice hall.

Sehlinger, B. (2004). The Unofficial site to Walt Disney World, Michigan: Wiley

Gordon, B. (2005) Disneyland Then, Now, and Forever, New York: Disney …

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