As we know, the simulation discloses a motorcycle known under the name - Cruiser Thorr and the marketing strategy is addressed in a variety of ways talking about the story of Thorr’s Hammer. The marketing strategy delivers an appearance of a high life style and practices the Viking folklore to express the image. Along with the expenditure of the niche, promotion strategy helps the company to be the best and step forward towards the competition. They say, “Riding a motorcycle is more than just transportation it is a lifestyle.”
Thorr Motorcycle Inc.
Thorr Motorcycle Inc. have a serious understanding of their image, this counts the fact of wearing a uniform that tells the world about their special style called the Thorr life style. In the world, Thorr is a $5 billion dollar company which creates about $200,000 units per year. The workers at Thorr are the professionals of the highest quality who are fully and totally devoted to their job about the different products and services. Thorr Motorcycle Inc is emerging a business strategy known as the marketing campaign that will help distinguish and position the company as one that delivers the high quality Motorcycle goods and services. This paper addresses the simulation, situation, recommendation, and results in terms of the business strategy.
Business Strategy
Business strategy needs to be of the same caliber of that used in a war room for executing pivotal moves that take the upper hand and result in winning. For those businesses that accept loosing or being in 2nd place then the harsh reality will come when they are taken out of the game as a competitor due to poor strategy. How is it then in the immerging competitive global market that some companies get ahead and stay ahead while others don’t? The answer is business strategy. Strategy is about looking to the future and developing tactics that will ensure a business the ability to survive, thrive and develop into a market-leading and world-beating organization. Business strategy has evolved from many success stories of those businesses that have become the innovators and have kept the gap between them and their competitors.
With strategy there are three areas to focus on and they are creating it smart, realistic, and relatively fast way to gain sustainable competitive advantage. Next step is to “put the right people in the right jobs to drive the big aha forward”. Finally “relentlessly seek out the best practices to achieve your goal whether inside or out, adapt them, and continually improve them”. Budgeting comes next with the plan that “the right budgeting process can change how a company functions and reinventing the ritual makes winning so much easier, you can’t afford not to try”. Organic growth is about being able to “pick passionate, driven people to lead them, resource them with everything you’ve got and give them oxygen to breathe”. With mergers and acquisitions it is all about making those deals successful without killing the moral of the newly acquired company with …