“Honda Siel Cars India Ltd., (HSCI) is a leading manufacturer of premium cars in India which was established with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers. The company is a subsidiary of Honda Motor Co. Ltd., Japan” (Company Profile: 2012).
Honda Motor Co., Ltd. is the international company, known as the producer of cars and bicycles. It is widely spread on the Indian market. The management policy of Honda in India is based on two complementary approaches - strategic and operational. Strategic management is a regular and constant analysis of the requirements of key groups of users, and also development of the concepts of effective services allowing the company to serve the chosen groups of users better than competitors, and thus providing the users with a steady competitive advantage. The presence of Honda in the Indian market does not only increase the production, but also offers training courses, primarily focused on the maximum safe driving motorcycles and scooters.
The practice proves that the success of Honda in India is hidden in the strategy which is developed within the limits of strategic planning. There is the necessity for a management strategy development which should begin with the goal-setting and enterprise strategy, passing then to the development of the purposes and a management strategy.
A constantly growing competition forces the heads of Honda to search for the new management methods directed at the preservation and expansion of the presence in the market, increase of the company’s profitability, implementation of the new management methods of marketing.
The analysis of the company’s positioning in the Indian market assumes the definition of its possibilities (a condition of assets, etc.) in the market depending on the dynamics of environment. The analysis is conducted according to two directions: resources and the company’s external positions.
Moreover, with the globalization development, a variety of human resources in Honda becomes one of the major development factors which at the same time demand the attentive attitude to the control system of talents. The talented employees have crucial importance for the maintenance of quality and integrity of the human capacity of Honda.
List of References
Bradley, Frank. (2003). “Strategic Marketing: In the Customer Driven Organization”. Chichester, England: Wiley.
Company Profile. (2012). “Honda”. Available at: HYPERLINK "http://www.hondacarindia.com/about/companyprofile.aspx" http://www.hondacarindia.com/about/companyprofile.aspx
Contractor, Farok J., ed. (2001). “Valuation of Intangible Assets in Global Operations”. Westport, CT: Quorum Books.
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