Power language is a tool to achieve the goals one has set before himself. By saying “goals” it is not meant that the words that we use can actually materialize and do the things that the speaker uses them to refer to. However, as human beings are social animals, they communicate in order to maintain the activities they are involved in and the preferable results of these activities. Thus, communication is of the utmost importance, since it is the environment into which all human processes are immersed, and whoever is able to operate well in this environment could be predicted to go places as a good communicator. In other words, in our life, especially in the contemporary fast-paced everyday activities, it could be suggested that a good communicator equals to a good goal-achiever. For this reason, the ability to use the power language, which clearly and confidently expresses what someone wants to be done, is of great importance for everyday living. The main aspect to take into account, though, is the skill to balance the power and politeness in one’s language. Being articulate and confident should go together with not being pushy, arrogant or aggressive. It could be suggested that the best communicator is not the one skilled at using power language at all times, but someone who has mastered to retain regularly his communication within the “golden middle” between power and politeness.
Powerful speech is said to secure the preferred outcomes in general North American as well as European societies (Source, p.151). Several analyses have demonstrated that people whose communication can be unencumbered with powerless mannerisms (such as "I hate to say this, but") are regarded as more qualified, compelling, and appealing than people who sound weak (Source, p.151). The outcomes of powerful as opposed to powerless conversational patterns likewise tend to be evident at job interviews: a powerful communication style brings about more favorable attributions of proficiency and “employability” as compared to a weak one. Even using only one form of mannerism referring to powerless communication, for example hedges ("I guess, I would like to "), seems to render an individual less strong or socially appealing (Source,p.151).
High-rank speakers - particularly higher-rank ladies - usually understand that politeness can be a successful approach to have their wants satisfied whilst preserving the self-esteem of the lower-rank individual. The value of attaining both organizational and relational objectives points out the reason why a combination of powerful as well as courteous language is typically most beneficial (Source, p.152). The essential element entails adjusting your style to your partner in communication. If the individual may comprehend politeness as your weak spot, it could be essential to move to a stronger communicative pattern. On the other hand, if the individual views powerful language as impolite and insensitive, it could be most effective to utilize a more courteous tactic. The bottom line is that effective communication requires a speaker to be adjustable as well as flexible.
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