Conclusion
The management policy of Emma & Tom’s Juice Company is based on two complementary approaches - strategic and operational. Strategic management is a regular and constant analysis of the requirements of key groups of users, and also development of the concepts of effective services allowing the company to serve the chosen groups of users better than competitors, and thus providing the users with a steady competitive advantage.
The essence of the strategic management of Emma & Tom’s Juice Company is the strategy which is developed within the limits of strategic planning. There is the necessity for a management strategy development which should begin with the goal-setting and enterprise strategy, passing then to the development of the purposes and a management strategy.
A constantly growing competition forces the heads of Emma & Tom’s Juice Company to search for the new management methods directed at the preservation and expansion of the presence in the market, increase of the company’s profitability, implementation of the new management methods of marketing. A special role is played by the informational technologies which should provide support of all progressive innovations of management.
The analysis of the company’s positioning assumes the definition of its possibilities (a condition of assets, etc.) in the market depending on the dynamics of environment. The analysis is conducted according to two directions: resources and the company’s external positions.
In the conditions of management change an increase of return from the business processes which means productivity improvement of each employee’s work, improvement of the issued goods’ quality, decrease of the possible expenditures become the factors of the company’s survival. In this connection, there is a requirement for the optimization of expenses; thus, it is very important to try to make it with the minimum decrease in the company’s market activity. In order to achieve it, it is necessary to analyze external and internal environment with the subsequent allocation priority components for the company’s activity which can be any manufacturing supply, possible equipment or a key personnel.
The team management of Emma & Tom’s Juice Company is based on leadership. Leadership is necessary for team-building as it is a steady competitive advantage. Leaders know how to force people to work together; how to motivate them in order to show the best results. Leaders also know how to balance the individual aspirations of team members for the purpose of synergy - the result which much more exceeds the sum of the individual contributions. Leaders direct the team members to coordinate the aspiration to the achievement of the best individual results by common efforts of a team.
Moreover, with globalization development, a variety of human resources in Emma & Tom’s Juice Company becomes one of the major development factors which at the same time demand the attentive attitude to the control system of talents. The talented employees have crucial importance for the maintenance of quality and integrity of the human capacity of Emma & Tom’s Juice Company.
List of References
Bradley, Frank. Strategic Marketing: In the Customer Driven Organization. Chichester, England: Wiley, 2003.
Cravens David, Piercy …