“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses” (Malcolm X, Searchquotes).

The modern society can be characterized as an information society, the main wealth of which is information. The objective law of the development of the society i... read more

The expansion of globalization, democratic governance, and economic integration has accelerated the capacity of civil society in large number of countries. Thus, for instance, according to reports in Yearbook of International Organizations, the number of international NGOs has increased significantly: from 6,000 in 1990 to more than 50,000 in 2006. The civil society organizations have become... read more

Notion morale can be observed as the rule, law and prescription. In contemporary philosophical literature we understand morale as rectitude, special form of the social conscience and type of social relations, which is one of the core methods of the actions’ regulation within society. Therefore, morale appears and develops on the basis of society need to regulate human behavior in different s... read more

Mass media (such as television, magazines, newspapers, radio, the Internet and the social networks) are the common means through which information about product or organization can be communicated to targeted audience. A media strategy is a overall plan that directs the media interaction of the organization. Media strategy ensures that messaging will ... read more

The world we live in is complex and many-sided. Therefore, many people find it rather hard to tell right from wrong and they are ready to be guided by those they trust. Somehow, it happened so, that mass media in general and advertising in particular belong to the “trust category”. The majority of people are deeply sure that what is shown on televisio... read more