Pricing Strategies and Tactics

Pricing a product is one of the most complex issues that marketing managers may confront nowadays. The problem is that many still believe it is market forces that decide what the price should be and thus, there is no way companies can get control over it. Furthermore, pricing is an area where effective metrics had hardly matured: if sales are growing, how to assess that the price is optimal ... read more

4 pages

1200 words

The process of pricing requires analyzing the total situation in the market.

Having analyzed the products’ life-cycles prepared by other analytics it is possible to make some changes to the products’ price policy in order to increase the total revenue. There are three products: X5, X6, and X7.

X5 - Customers aren't worried about performance. It is on the market for 3 years. This product could be classifie... read more

4 pages

1200 words

Managerial Accounting

The selling price per unit of a product is achieved by dividing total sales or contribution by the number of units produced. For the electronic product and accessories company, the total projected units to be produced were 80000 units of the product .The controller of the company company’s controller Mr. John Huxley when met with George explained that... read more

5 pages

1500 words

Developing A Retail Packaging For A New Product

Abstract

The paper includes description of how a product can be produced in a small town in China and then shipped and sold in the United States; how product can be small runs at first and then, how the package can be a folding carton with a three color print. There is also a discussion of what print methods will or can be used ... read more

3 pages

900 words

How Product, Pricing, Place, and Promotion Delivers Value to Customers

Product

The term product refers to the material, which has been placed in the marketing, and is in great constructive use by customers. Many products qualify to act as exchange materials due to their value. In most cases, different products are known for their differing values and value systems. Different suppliers of these product... read more

8 pages

2400 words

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