Why is Mobile Godiva a good application for the company? In your answer explain their online shopping strategy.
The first reason why I think that Mobile Godiva a good application for the company is because the developers of the application made sure that the customer does not experience any barriers on the way to the purchase. As the case details mention, the whole transaction takes less than 30 seconds to complete. The user is also assured that his personal and sensitive information is protected, through “secure transactions and password-protected buying”. The application makes it so easy to buy and ship the chocolates that it is almost impossible to resist it.
The second reason why Mobile Godiva is a good application is that it provides an alternative option for those customers who do not like to buy products using their phone and would rather go to the store to the see product with their own eyes. Moreover, since the chocolates from Godiva are usually bought as a gift, it is especially important to see the product to confirm its quality (especially for the people who are buying it for the first time). For the category of customers who do not trust the “rich product descriptions and full-color images” and prefer shopping in the physical venue instead, the GPS Store locator feature incorporated in the application is indispensable.
The third reason is that Mobile Godiva application might be helpful for satisfying the chocolate cravings and help the customers buy the chocolates not only as a present, but more as a treat for themselves. Although Godiva’s customers usually buy their chocolate products as gifts, still there is a possibility that the company intentionally included the “rich product descriptions and full-color images” to incite people to make an irrational, impulsive and a costly purchase to fulfill their chocolate craving.
Unfortunately, as of 26th of October, 2012 Godiva’s website does not provide any information about the Mobile Godiva application, so it is possible that this distribution channel is …