Google vs. Pandora

by Tom Reinert, June 2014

1800 words

6 pages

essay

Today’s world is the environs with high competitiveness and fast changes. The most global developments are connected with IT. There are no lack avenues if talking about the necessity to find and listen to latest music for Free. A lot of big corporations and conglomerates, by diversifying their products and services, provide software for making music available to you. And even in the moment I am writing to you many more must be coming.

The benefits of these rapid changes are as follows:

Competition, bringing the cost down.

Opportunity to choose the service. If all your needs are not completely satisfied you can easily switch to a better service.

The titans of the streaming music space are indicated below: Google Music, Pandora, HYPERLINK "http://www.spotify.com/" \t "_blank" Spotify , HYPERLINK "http://www.sonyentertainmentnetwork.com/music-unlimited" \t "_blank" Sony Music Unlimited , HYPERLINK "http://www.rdio.com/" \t "_blank" Rdio , HYPERLINK "http://share.mog.com/a/clk/ldjW" \t "_blank" MOG , HYPERLINK "http://www.knowliz.com/2011/09/gaana-com-listen-to-latest-bollywood-son gs-for-free-anyway-you-want-it.html" \o "Gaana.com : Listen to Latest Bollywood songs for FREE anyway you want it" \t "_blank" Gaana.com , HYPERLINK "http://ex.fm/" \t "_blank" exfm , HYPERLINK "http://www.dhingana.com/" \t "_blank" Dhingana , HYPERLINK "http://wearehunted.com/" \t "_blank" We are Hunted , and HYPERLINK "http://www.knowliz.com/2009/06/20-places-to-listen-share-music-for.html " \o "20+ Places to Listen & Share Music for FREE" Grooveshark .

For better understanding of the market tendencies it is worth providing SWOT ANALYSIS. It could be provided by analyzing the external and competitive factors, identifying the major strengths, weaknesses, opportunities and threats for each firm Google and Pandora.

Google Music provides features like iTunes and Amazon mp3 stores. It enables you to upload all your music (up to~10,000 songs) to Google servers and listen to them anywhere you want for Free. For using this service it is necessary to download the Music Manager after signing in from your Gmail account.

Pandora is a music discovery service as well. It enables users create custom streaming audio stations based on music tastes. Pandora's layout is relatively simple in usage. The first click will aggregate all the stations you have listened to and a "mix of the stations" will be quickly available. By tapping the edit button the undesirable tracks could be easily removed.

The Table of Comparison

ServiceGoogle MusicPandora

PriceFree...for now, by invitation only, in the USA. Stores nearly 20000 tracks.36 dollars/year

Free SampleEverything for now.40 free hours/month

Type of streamingCloudRadio Stations

What are you paying forNothing yetAd-free, higher bit rate, desktop app

Mobile reachAndroid 2.2+iOS, BlackBerry, Android, WebOS

Unique featuresLocally cached, pinnable songs.Thumb up/down

SWOT – analysis

Strength

PandoraGoogle Music

The ability to download applications.The Price – the service is free.

A great number of the mobile reaches, such as iOS, BlackBerry, Android, WebOS.The amount of the available songs.

Easy and simple for understanding and usage.Easy and simple for understanding and usage.

The ability to search by either artist or genre.Enhanced sound quality.

The opportunity to ban song or artist.Unlimited skips per day.

A wide array of mobile apps available for iPhone, BlackBerry, and Android.Great music storage.

Pandora One is …

Download will start in 20 seconds

Disclaimer

Note that all papers are meant for inspiration and reference purposes only! Do not copy papers in full or in part. Papers are provided by other students, who hold the copyright for the content of those papers. All papers were submitted to TurnItIn and will show up as plagiarism if you try to submit any part of them as your own work. Assignment Lab can not guarantee the quality of the user generated content such as sample papers above.