1.0 Executive summary
1.1 Business ideas and goals
The idea of the business is to manufacture locally and retail business clothes combining classical style and modern accents. Possibility to order the suit or other business clothes in the preferable colour or size is considered to be one of the most essential proposals for the success.
Marketing
The Company “Clever and bright” puts an emphasis on exceptional design, inflow of innovation, high quality of manufactured items. Business clothes will be sold directly at two clothing boutiques situated in Sydney and Melbourne near the biggest business centres. Target customers are successful business people aged 22-50 desiring to wear specially designed business clothes and having the opportunity to order any model according to their size and taste. Advertisements in the leading fashion journals, involving several FM stations, implementing cumulative discount system and memorable opening ceremony will be the part of new business promotion.
Operations
The Company will be organized as a partnership with three members. They will invest AUD$ 15 thousand equally. Production will be organized in the rented sewing workshop in the suburb of Sydney; the readymade clothes will be transported to the two clothing boutiques in Sydney and Melbourne.
1.4 Finance
To cover extensive capital expenditures AUD$ 30 thousand 4-year loan at St. George Bank Limited will be taken. The biggest expenses are sewing equipment, repair and equipment of boutiques, employees’ salaries, and rent of two stores at the business centres and sewing workshop.
Background
Mission statement
The mission of the boutique of business clothes “Clever and bright” is to propose high-quality, professionally tailored clothes for business woman and men with the range of main accessories with the possibility to design and tailor suit or business dress on order depending on the consumer tastes and variety of sizes especially bigger one or non-standard figure.
Company history
This clothing retail business is new. Clothing boutiques will be opened as a new business line.
Business goals
Company’s business goals are the following:
to penetrate the clothes market by attracting and keeping customers that prefer to wear classical both strictly tailored clothes and stylized fashion clothing;
to gain 0.6% of market share in retail clothing industry at the end of the first operating year and 1% at the end of the second year. This forecast was made taking into consideration the figures provided by Productivity Commission of Australian Government (2011) where the biggest retailers in clothing industry Just Group and Specialty Fashion have 5 and 4 percent of the market share correspondingly;
to open three more boutiques during first three years in Brisbane, Perth and Adelaide.
In the short time frame, it is expected to minimize the ratio losses and volume of costs and reach the minimum level of income. In the long term run, in two years period the profit will be increased as a result of successful marketing policy and gaining the popularity among the target customers. Second year is expected to end with net profit of AUD$ …