Having analyzed the products’ life-cycles prepared by other analytics it is possible to make some changes to the products’ price policy in order to increase the total revenue. There are three products: X5, X6, and X7.
X5 - Customers aren't worried about performance. It is on the market for 3 years. This product could be classifie... read more
4 pages
1200 words
Product
The term product refers to the material, which has been placed in the marketing, and is in great constructive use by customers. Many products qualify to act as exchange materials due to their value. In most cases, different products are known for their differing values and value systems. Different suppliers of these product... read more
8 pages
2400 words
Abstract Recently, most organisations have attempted to implement strategic customer management to obtain several benefits such as increasing profits and productivity by focusing on dominant customers. This paper aims to analyse the Xerox case study through three questions. Also, it provides a brief overview of Xerox and problems they faced in 2001. Moreover, this paper defines SCM and how i... read more
6 pages
1800 words
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