Introduction

Wendy's is a fast food retail store that offers quality and fresh food to the local community. In the recent months, Wendy’s has been able to growth significantly due to the introduction of home delivery services. In this service, the client can order and pay his / her food through the online database after which the food ordered is delivered. The retail store deliv... read more

Marketing a brand is important to an organization due competition from other firms in the market. Brand experienced can be defined as the perception or behavior response induced by stimuli related to the nature of a product. Brand dimension can be measured in four scales which include; sensory, behavior, affective and intellectual. Customers must inte... read more

In letters that grant claims and adjustments, you generally try to rectify the wrong. Does a “wrong” exist in this case? Why or Why not?

A wrong exist in this case. In the case of Mr. Cecil Hamm buying a vanilla and then throwing, it away after seeing the brown inner lid and claims for refund with rectification following from Ben a... read more