Marketing culture changes day by day with the Internet penetration into the everyday life flow. Five- six years ago it was almost impossible to buy clothes, shoes or food in online regime even in the highly developed countries. Today this online culture of marketing distribution is rather successfully implemented even in Australia, where it was implemented with rather big time delay. Such big retailers as Myer and Coles also started implementation of this technique into the strategies of distribution of goods.
According to Dick (2007), for these biggest retailers’ companies in Australia, contemporary online abilities provide the possibility to maximally qualitatively describe the goods by images in 3D form and by video presentations. Moreover, provision of the detailed information about the goods would facilitate the process of goods choosing and making orders, which could be done in several clicks of the mouse. Thus, customer has the possibility to personally choose the preferred goods and place them in so-called history so that to buy them regularly without the need to search for them again. It becomes also possible for customers to evaluate their purchases and plan the orders for the future. Thus, they rather easily get used to the comfortable services of the online marketing.
Thus, the growth of volumes of the online distribution of such companies as Myer and Coles, might lead to significant extension of the marketing influence of these companies, since the more they sell, the more spread and known they become in the continent. Moreover, since Internet marketing is spread around the world, these retailers might step to the new level of the sales – to the international arena of marketing. Since this growth is possible in case of online distribution growth, it might become required to create certain retail centers in other than Australian continent territories, so that the power and speed of goods delivery would significantly improve.
Thus, the growth of online sales rates of Myer and Coles might be observed from different sides.
References
Dick, H. (2007). The Internationalization Strategies of Small-Country Firms: The Australian Experience of Globalization (New Horizons in International Business Series). Edward Elgar Publishing
Marketing in the future PAGE \* MERGEFORMAT …