Kilbourne Assignment

by Ricarda Fouch, June 2014

300 words

1 page


Kilbourne began his concern for advertisements’ fraudulent representation of women three decades ago, once she commenced depicting personally aggressive promotions and stationing them on her fridge. The fridge rapidly developed into being a countersignature "of what it is being a woman in the present day civilization." Those promotions educated women that femaleness entailed being perfect and lovely through product depletion, employing body language to appeal male devotion, and upholding an impression of guiltlessness to continue sexy approaches. This is still the same phenomenon in present times. With jocularity and balminess, Kilbourne employs over 160 promotions and infomercials to analysis publicity’s appearance of women.In the audiovisual Slim Hopes, Kilbourne tenders an exhaustive examination of how feminine physiques are portrayed in promoting images and the upsetting consequences of that depiction on women’s wellbeing (Slim Hopes). In the Killing Us Softly advert, Kilbourne appraises if and the way the representation of women in marketing has transformed in the last two decades (Killing Us Softly). She demystifies the awareness that any person is uninfluenced by promotions. Today’s ads use strategies that are offensive and scheming. For instance, when a cigarette company uses commercials and use defensive mechanisms by printing slight cautions on the packet, they are merely attempting to create the customer trust that they are decent (Klein, 56).There are adverts, which accomplish the message expression that drinking, no matter a person’s sexual characteristics and age, will instigate amatory looks. These campaigns exhibit attractive models looking at mannish looking males who are drinking on that specific product of alcohol. There are numerous advances being executed in aspects of the law towards realizing safer and ethical promotions. Adverts that seem go in the conflicting course of damagingly swaying consumers are fined and removed from media houses (Dickason, 78).Works CitedDickason, Renée. British Television Advertising: Cultural Identity and Communication. Luton: University of Luton Press, 2000. Print.Killing Us Softly: Advertising’s Image of Women. Jean Kilbourne. 5th October 2012<>Klein, Bethany. As Heard on Tv: Popular Music in Advertising. Farnham: Ashgate, 2009. Print.Slim Hopes: Advertising and the Obsession with Thinness. Jean Kilbourne. 5th October 2012< …

Download will start in 20 seconds


Note that all papers are meant for inspiration and reference purposes only! Do not copy papers in full or in part. Papers are provided by other students, who hold the copyright for the content of those papers. All papers were submitted to TurnItIn and will show up as plagiarism if you try to submit any part of them as your own work. Assignment Lab can not guarantee the quality of the user generated content such as sample papers above.