Delta Airlines Analysis

by China Partridge, May 2015

3000 words

10 pages


The background

Delta Air Lines assists over 160 million clients on a yearly basis. Last year, Delta was referred to as national “Airline of the Year” by the audience of "Travel Weekly" , and likewise was called the “Top Tech-Friendly U.S. Airline” by "PCWorld" for its advancement in technological innovation, earned the "Business Travel News Annual Airline Survey" and obtained twelve primary awards from "Executive Travel" magazine. Having the most reputable worldwide network system, Delta carriers provide service to almost 320 locations in 60 states on 6 continents. Based in Atlanta, the company works by using 80,000 staff around the world and runs a fleet of over 700 airplanes (“Stats & Facts”, 2012,

In 2005, the company received earnings of $16 billion, yet it has carried on being under pressure ever since the incidents of 9/11 set the market into turmoil. Delta had to file for Chapter 11 in 2005 and declared the speeding of reorganization moves. Notwithstanding its complications, Delat remains acknowledged in quite a few aspects. Much respected for its personnel learning endeavours, the company was listed in "Training" magazine’s “2005 Training Top 100,” displaying superiority amongst its competitors with regard to providing proper learning environment that generates market effect (“Stats & Facts”, 2012,

Team-building and motivation.

According to Wright (2008) in the 1970s all the way through the 1980s, the company grew to become the leading American airline in terms of customer service, having a tradition of "southern hospitality" as well as personnel going further than the call of duty.

“The company's human resource strategy helped build the skills, motivation and opportunities for employees to deliver great customer service, and that allowed Delta to attract business travelers who paid premium prices for travel.” (Wright, 2008,p.1).

How did the company manage to introduce the necessary organizational changes? By taking the following measures:

•An excellent reputable name on the market allowed the company to hire and choose solely the most beneficial personnel, having expertise as well as thought patterns suitable for Delta's family-focused culture.

•The company spent greater than the majority of airlines into proper training.

•Non-union condition made it possible for for accommodating labor policies that allowed personnel to respond to just about any scenario and complete the task.

•The company's inside promotion program encouraged to extended staff tenure as well as a labourforce with an abundance of expertise and skills.

•Rather substantial compensation additionally motivated personnel to remain faithful to the company for a longer term, since they thought that the organization took care of them (Wright, 2008, p.2).

Prior to 1994, as shown in Figure 1, the company's Human resources approach was entirely in-line with its strategy, making sure that HR measures developed staff's expertise as well as enthusiasm to help make the business run well.

However , through the 1990s, conditions were going to transform. Leading business developments transformed the economic environment, and HR approach was required to transform as well. In 1994, following a couple of years of historic financial failures, Chief executive …

Download will start in 20 seconds


Note that all papers are meant for inspiration and reference purposes only! Do not copy papers in full or in part. Papers are provided by other students, who hold the copyright for the content of those papers. All papers were submitted to TurnItIn and will show up as plagiarism if you try to submit any part of them as your own work. Assignment Lab can not guarantee the quality of the user generated content such as sample papers above.