Problem identification: Cardio-Core franchise is a small-scale operation and in order to increase profits and share of fitness market partnering with the government is needed. The main hurdle of this cooperation is the problem of explaining the government or non-profit workout organizations why they should support Cardio-Core and why it is worthy of cooperation. However, partnering with the ... read more

Abstract

Social media is developing nowadays and it is widely used all over the world. In the Arabic countries, it can seem to be harder to use it, because of the cultural traditions, of censorship which differs from the one in Western countries and of a lot of other factors. However, it is becoming more and more popular to use it... read more

Mass media (such as television, magazines, newspapers, radio, the Internet and the social networks) are the common means through which information about product or organization can be communicated to targeted audience. A media strategy is a overall plan that directs the media interaction of the organization. Media strategy ensures that messaging will ... read more

Social networking is a communications technology that has assisted many people to interact across the globe. The concept has received a significant growth partly due to innovation in internet technology advancements. However, the progress in information technology requires taking in consideration the basic ethical standards. The reason is that inform... read more