Marketing in Action Case- Lexus

Real Choices at Lexus

«For more than two decades, Lexus has redefined the meaning of luxury driving. It’s a story – and a journey – that has no end» (Source 1).

The main decision that Lexus is facing now is the possible change of their attitude to the customer: «has Lexus stepped away from its focus on consumer needs? ... read more

3 pages

900 words

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