When we hear the word “persuasion”, we have quite a number of associations. The first idea that comes to our mind is trying to change somebody’s outlook for the sake of improving certain negative sides. Take for instance a huge campaign conducted at the universities in order to make students quit smoking. Actually, people are not forbidden to do this ... read more

The documentary under analysis “Capitalism: A Love Story” (2009) by Michael Moore became a real event in the political and social life not only in the USA but in the whole world. We should admit that this fact is not at all surprising since almost all documentaries created by M. Moore caused hot discussions both among the experts and general public d... read more