Introduction

According to Graeff, ‘it is useful to think of marketing research as a process, or as a series of activities that should be performed’. Moreover, ‘marketing researchers should make decisions sat each of the stages of research process’.(Graeff T.,2006,39-40) To make marketing research process smooth, careful planning is needed.

The following plan is desi... read more

In the process of dealing with observations and works of other researchers, it is important to trust them. However, it is necessary to question some issues about the research, such as its methodology and structure. These issues are very important because they deal with usage of theory, which promote validity of a qualitative research (Eisner, 1991).<... read more

Every science needs a theoretic basis for development. The major part of the necessary data can be provided by research, a systematic investigation or inquiry f materials and sources in order to establish facts and reach new conclusions (Oxford Dictionaries), establish new theories and prove or disprove already existing ones. While this is a largely multisided and complicated process, there ... read more