Executive Summary: Value chain has immense potential in terms of raising competitiveness of a business. This assumption will be justified through example of the Dell Corporation. This report is based on analysis of the existing literature on the topic and especially sources referring to the just-in-time production framework and mass customisation principles. The major goal of this work consi... read more

Since the beginning of 21st century, Dell Corporation has retained customers internationally and spread its wings worldwide having subsidiary companies in all the continents. The company’s business revolves around manufacturing and selling of home and office appliances (Shirani, 2012). Dell has always integrated its mission in business. The mission of... read more