Soft Drink Industry: Coca-Cola & Pepsi

1. Why, historically, has the soft drink industry been so profitable?

Both Coca-Cola and Pepsi appeared in the end of the 19th century. The Civil War was already far in past and the market was ready to accept new products to make people’s peaceful life more vivid and happy. The era of industrialization began, the standards of living were growing and people started to pay more at... read more

2 pages

600 words

Ban of Supersized Drinks

New York City became the first city in the country to ban supersized soft drinks. The mayor of the city favored this proposal in the efforts to curb unhealthy eating and drinking habits. The health board of the city approved the mayor’s proposal to cap fountain beverages and sweetened bottled drinks sold at delis, restaurants and movie theatres among other social facilities or locations. The... read more

2 pages

600 words

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