Question One

The idea of moving Doc Martens manufacturing to china was wise as regards availability of cheaper labor and thus reduced manufacturing costs. However, it is not advisable to market the shoes directly to Chinese shoppers. The move will seriously affect the company’s brand. Doc Martens as a brand boasts of an exclusive w... read more

Question one: If an organization has decided to enter into the market in the overseas countries, there are various options which are open to it. Such options will always vary with the associated costs, degree of control and the risk that is associated with the exercise. The most common form of marketing entry strategy is the use of either direct or in... read more

When communicating to consumers worldwide basis there is always an option of localizing or standardizing concepts and executions. De Mooij, M. (2010) defines ultimate form of Standardization as offering identical products at identical price via identical distribution channels supported by identical sales and promotion programs. Variables affecting Sta... read more