Executive Summary
This paper provides a strategic plan for a new coffee house, called Paradise. The coffee house is targeted to different groups of customers and delivers a wide range of competitive products. The paper includes SWOT analysis highlighting the main strengths, weaknesses, opportunities and threats of Paradise. It summ... read more
5 pages
1500 words
The University of Houston offers the best MBA programs. Its part-time program is ranked 33rd while the full time program having the 50th position. Team Rocket created a marketing plan to popularize the MBA programs and augment the University’s status as a Tier One School. The program entailed four major aspects of marketing which include market analysis, competitive analysis, customer analys... read more
1 page
300 words
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