Origins of Behavior

Expectancy theory was introduced by Victor Vroom of Yale School of Management in 1964. The theory offers an insight into the process of decision-making rather than exploring what motivates a person to make a certain decision. According to this theory, a choice of a particular manner of behavior by a person depends on the strength of the expectation of... read more

1 page

300 words

The Expectancy Theory of Motivation

The Expectancy Theory of motivation, which was developed by Victor Vroom in 1964, states that people strive for reaching a goal not only because they feel it as achievable, but also because a goal seems real to be met. Purpose-oriented individuals create their expectations and develop predictions about their future lives. If a goal meets the expected ... read more

2 pages

600 words

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