Pricing a product is one of the most complex issues that marketing managers may confront nowadays. The problem is that many still believe it is market forces that decide what the price should be and thus, there is no way companies can get control over it. Furthermore, pricing is an area where effective metrics had hardly matured: if sales are growing, how to assess that the price is optimal ... read more

The main concern of the present paper are the basic principles of the microeconomics including the issues related to supply and demand as the main constituents of the market. According to the information provided in the third chapter to understand the main principles of microeconomics the following concepts should be taken into account: a competitive... read more