R.Ignacio “The Behavioural Effects of Negative Product Placements in Movies” article analysis

Article Analysis

In his article “The Behavioural Effects of Negative Product Placements in Movies” Ignacio, R. is intended to prove us that brand placements do influence the consumer behavior. Howver, the effectiveness of brand depictions vary in accordance with the degree of its negativity. The central argument of the article is that consumers can experience confusion about bra... read more

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