Soft Drink Industry: Coca-Cola & Pepsi

1. Why, historically, has the soft drink industry been so profitable?

Both Coca-Cola and Pepsi appeared in the end of the 19th century. The Civil War was already far in past and the market was ready to accept new products to make people’s peaceful life more vivid and happy. The era of industrialization began, the standards of living were growing and people started to pay more at... read more

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600 words

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