Frito-Lay’s: Company Introduction, Market Segmentation and Product Positioning

Frito-Lay’s Inc. is a division of PepsiCo which manufactures markets and sells a wide variety of snack foods. Frito-Lay’s history counts from 1930s when main products which belong to today’s product line were manufactured by two separate companies. The modern stage of the company’s development started in 1965 when the Frito Company and H.W. Lay&Company merged to form Frito-Lay Inc. The n... read more

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