Design a Marketing Research


According to Graeff, ‘it is useful to think of marketing research as a process, or as a series of activities that should be performed’. Moreover, ‘marketing researchers should make decisions sat each of the stages of research process’.(Graeff T.,2006,39-40) To make marketing research process smooth, careful planning is needed.

The following plan is desi... read more

6 pages

1800 words

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