An Exploratory Cross-Cultural Study of Online Purchasing Behavior: A Comparison of American and Chinese College Students

After China was accepted into WTO in 2001, for the USA, world’s leader in the sphere of electronic commerce, it looked like an unprecedented opportunity to expand business and establish China as a huge and potential market. The huge increase in Internet use in China has coincided with the growth rate in the number of people who use the Internet for actual online purchasing. However, many co... read more

2 pages

600 words

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